Fear-free handling
Every groomer is Fear Free certified. Treats, breaks and a calm voice come standard.
About us
Suds, snips & lots of love
A small, family-run salon on Pacific Avenue where every pup is treated like our own.
Our story
It started with one scruffy Terrier
Back in 2009, Maya Alvarez adopted Coco, a very scruffy, very nervous terrier mix. Every grooming trip ended in tears (Coco's and Maya's). So Maya trained as a groomer herself and opened a tiny two-table salon with one promise: no dog should dread getting clean.
Sixteen years later, we've grown into a team of five, but the promise hasn't changed. We book one pet at a time, skip the all-day kennels, and take breaks whenever a pup needs one.
16years in Santa Cruz
12k+happy grooms
4.9★average rating
How we groom
Our promises
No cages all day
We book one pet at a time and call you the minute they're ready. Short visits, less stress.
Gentle products
Plant-based, soap-free shampoos that are safe for puppies, seniors and sensitive skin.
The crew
Meet the team
Maya Alvarez
Owner & lead groomer. Doodle whisperer and professional belly-rubber.
Jordan Lee
Master stylist. If there's a breed-standard cut, Jordan has perfected it.
Sam Patel
Bather & resident cat whisperer. Keeps even the grumpiest kitties calm.
Come say hi
New clients get 15% off their first groom. Bring your pup by for a free meet-and-greet anytime we're open.
Contact us